Showing results for: Marketing

Oct

18

2018

Data Future is now

Data is the Future, and the Future is Now

Last week I sat for a panel discussion at Folio Show 2018 on how companies can better leverage big data, both from a marketing standpoint but also in how we build out products, strategies, and solutions for our customers. Today, data informs every business decision we make, and making sense of it all has become both a challenge and an opportunity. With so much data at our fingertips, it’s more important than ever to capture and provide that data for clients in a way that provides actionable insights and strategies. | Digital Products, Events, Innovation, Intelligence, Legal, Legal Marketing, Marketing, Technology

Last week I sat for a panel discussion at Folio Show 2018 on how companies can better leverage big data, both from a marketing standpoint but also in how we build out products, strategies, and solutions for our customers. Today, data informs every business decision we make, and making sense of it all has become both a challenge and an opportunity.

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Mar

15

2017

Law Firm CMO’s – At the Tip of the Spear in Elevating the Law Firm C-Suite

Richard Caruso, Vice President & General Manager of Legal Media | Legal Media, Marketing

According to a recent ALM Intelligence report, The New Law Firm-C-Suite: Realizing Performance Potential, authored by Nicholas Bruch, based on the results of ALM’s 2nd Annual C-Suite Survey, while many C-suite professionals reported that they had good working relationships with their firm’s partners, they still reported feeling woefully underutilized when it comes to engaging and influencing the executive committee in their firm.

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Jul

28

2016

5 Lessons Business Can Learn from Editorial—and Vice Versa

Molly Miller, chief content officer One of the great advantages of corporate reorganizations (yes, there are some) is the results you get when you blend the skills and experience of people with very different backgrounds. I have seen it over the years but never as much as my own experience in a recent restructure at […] | Marketing

One of the great advantages of corporate reorganizations (yes, there are some) is the results you get when you blend the skills and experience of people with very different backgrounds. I have seen it over the years but never as much as my own experience in a recent restructure at my company.

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May

24

2016

Designing for Duality

Anne Jackley, Senior Director, Digital Products In my last post, I discussed the importance of looking at outliers when analyzing customer data to develop a product roadmap. That can be particularly critical in the business-to-business (B2B) space. What makes B2B products different is duality of our audience (buyer and seller, developer and investor, in-house and […] | Marketing

What makes B2B products different is duality of our audience (buyer and seller, developer and investor, in-house and law firm). Because of those relationships, the focus is on understanding vs. purely building audience.

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Mar

31

2016

Who Cares About the Launch of a Brand?

Molly Miller, chief content officer Who cares about a launch of a brand? Especially when it’s not new—it’s the same brand, same name but new tagline—it’s spiffed up. Why does it matter? Why should readers and marketers care? Well, probably you shouldn’t care about the spiffed up brand per se. But here’s why it could […] | Legal, Legal Marketing, Marketing

Who cares about a launch of a brand? Especially when it’s not new—it’s the same brand, same name but new tagline—it’s spiffed up. Why does it matter? Why should readers and marketers care?

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