Showing results for: Legal


Oct

23

2017

It’s Cultural

Innovating in a mature company is hard. That’s certainly not news to anyone who’s tried to do. It’s not the technology or the intricacies of business models that make it hard, it’s the real financial limitations of legacy products that still contribute and a process that has been ingrained for years.

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Mar

31

2016

Who Cares About the Launch of a Brand?

Who cares about a launch of a brand? Especially when it’s not new—it’s the same brand, same name but new tagline—it’s spiffed up. Why does it matter? Why should readers and marketers care?

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