By Gina Passarella, Editor-in-Chief of The American Lawyer
Jun
27
2017
As the baby boomer generation readies to retire, law firms face an existential crisis. If the work those senior lawyers hold isn’t transferred to more junior attorneys, a substantial chunk of firm revenue could walk out the door for good.
Jun
9
2016
B2B publications face more competitors than ever in the information marketplace. At CU Times, we don’t just compete with other B2B titles, we also compete for our customers’ limited time with aggregate news sites, blogs by high-profile industry figures, trade associations that consider themselves to be news organizations, consultants and specialty information sites.
May
19
2016
Regardless of industry, delivering an exceptional customer experience is the difference between ongoing success and becoming irrelevant. Today, that experience begins, and in many cases ends, with the first impression of your website. The consumer expectation of engagement and the service experience are interchangeable.
May
17
2016
Most people spend more time interacting with fellow members of a shared common social bond on Facebook, Instagram, Snapchat or Twitter, than they do talking to their neighbors. The social bond is real. That’s why I think social media channels are an excellent place to get inside your customers’ mindset.
Apr
4
2016
Reinvention or obsolescence – a quandary media executives face every day. To put it another way, reinvent or die a slow painful death. The choice appears to be quite clear, so why do we find it so difficult? Is it the voice of the remaining loyal print subscribers, many of whom are members of the leadership teams our brands serve?
Mar
16
2016
People tend to think of design as only applying to products. We look at wireframes and think about how a product will look and how customers will interact with it, but design is even bigger than that.
Mar
4
2016
So you got out of the building and you’ve been talking with customers—and hopefully those whom have chosen not to be your customers. But now you’re wondering how to keep it going, how to continue to innovate with customers at the helm. And keep in mind, we’re still not talking about what customers tell you—we’re talking about what customers SHOW you.
Mar
1
2016
Established businesses have lots of advantages. You know them well – deep roots in the customer community, long history of delivering, worked through the kinks and came out the other side – and still at it. We sometimes lose sight of those advantages when the world is caught up in start-ups – especially disruptive ones that call into question what we thought was necessary to be a successful business.