Showing results for: Legal Marketing




Data Future is now

Data is the Future, and the Future is Now

Last week I sat for a panel discussion at Folio Show 2018 on how companies can better leverage big data, both from a marketing standpoint but also in how we build out products, strategies, and solutions for our customers. Today, data informs every business decision we make, and making sense of it all has become both a challenge and an opportunity.

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Who Cares About the Launch of a Brand?

Who cares about a launch of a brand? Especially when it’s not new—it’s the same brand, same name but new tagline—it’s spiffed up. Why does it matter? Why should readers and marketers care?

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