Showing results for: Digital Products




It’s Cultural

Innovating in a mature company is hard. That’s certainly not news to anyone who’s tried to do. It’s not the technology or the intricacies of business models that make it hard, it’s the real financial limitations of legacy products that still contribute and a process that has been ingrained for years.

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2 Ways Digital Channels Can Improve the Customer Experience

B2B publications face more competitors than ever in the information marketplace. At CU Times, we don’t just compete with other B2B titles, we also compete for our customers’ limited time with aggregate news sites, blogs by high-profile industry figures, trade associations that consider themselves to be news organizations, consultants and specialty information sites.

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Mind the Gap

Engagement is absolutely critical, but let’s take it a step further. Today I wanted to take a slightly deeper dive into how we use all that feedback to create or update products. How do we choose what to do first? Do we group all of the feedback and see where there is substantial interest in a particular problem?

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