Press Release
Procopio Named Western Sales Manager for Globest.com, RealShare Conferences, Real Estate Forum, in Ongoing Regional Expansion
Procopio Named Western Sales Manager for Globest.com, RealShare Conferences, Real Estate Forum, in Ongoing Regional Expansion
NEW YORK – September 23, 2014 – ALM’s Real Estate Media Group has announced the appointment of Kristi Procopio as Western States Sales Manager for Globest.com, RealShare Conferences and Real Estate Forum. Her arrival caps a series of new hires in the region which is expected to continue.
“Given the remarkable growth opportunities in the West, we knew we needed to bring on additional talent,” said Michael Desiato, Vice President & Group Publisher of ALM’s Real Estate Media Group. “Kristi has an excellent record of success in executing marketing campaigns for both B2B and B2C audiences from concept through completion.”
Ms. Procopio commented: “Having worked with ALM’s Real Estate Media Group for more than 10 years as a client developing marketing plans, it’s a thrill now to join this organization, which is the most respected integrated media platform in commercial real estate.”
Ms. Procopio’s experience includes nearly two decades on the “buy side,” directing marketing, sales, communications, and investor relations activities, most recently as Director of Marketing for Luther Burbank Savings. She also has real estate media experience as the National Director of Sales and Marketing for Property Sciences’ Commercial Lender Magazine, later acquired by Scotsman Guide. Among numerous honors, Ms. Procopio was twice selected by Real Estate Forum as a Woman of Influence and by San Diego Business Journal as both the Marketing Professional of the Year and as a Women Who Mean Business finalist.
In addition to Ms. Procopio, ALM’s Real Estate Media Group’s recent regional buildup has included the arrival of Natalie Dolce as National Executive Editor and West Coast Region Reporter, as well as reporters Anna Caplan, covering Southwest/Dallas & Houston, and Kristian Seemeyer on the Phoenix beat.
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