Press Release

Law Technology News Reports on ABA-Rocket Lawyer Pilot Project to Help Consumers and Small Businesses Get Affordable Legal Services

Law Technology News Reports on ABA-Rocket Lawyer Pilot Project to Help Consumers and Small Businesses Get Affordable Legal Services

NEW YORK – October 2, 2014 – In its latest issue available now, ALM’s Law Technology News reports on a bold pilot project that brings together the American Bar Association (ABA) and Rocket Lawyer, an online legal services provider, to help consumers and small businesses get affordable legal services, and to help lawyers build small firm practices.

In the cover story for LTN’s October 2014 issue, “Game Change,” Editor-in-Chief Monica Bay notes that 80 percent of Americans cannot find affordable legal services, and at the same time, small firm lawyers struggle to run profitable shops. She explores the role of technology in changing that dynamic.

San Francisco-based Rocket Lawyer offers self-help and online legal services for consumers and lawyers. It also offers marketing tools for lawyers—connecting potential clients with attorneys lawyers who deliver advice both online and in more traditional settings.

“In the past, most bar associations have viewed Web-based legal service providers as violating ethical rules governing the practice of law,” she said. “This pilot program to connect the ABA’s network of practicing lawyers to prospective clients through Rocket Lawyer’s cloud-based service platform could be a major culture shift in the legal profession,” predicts Bay. “And Rocket Lawyers’ many competitors, including Seattle-based Avvo, LegalZoom, and Internet Brands Inc.’s Martindale-Hubbell and Nolo, will no doubt be watching the pilot with interest.”

The October 2014 issue of LTN is available online now at

Other editorial highlights from the new issue include the following articles:
• “A Buyer’s Guide” – column about how e-discovery vendors can alienate law firm decision makers;
• “Privacy? Fergetaboutit” – story about how Big Data technology is reshaping the way we collect online information;
• “Nashville Cats” – an eyewitness report about the highlights of the 2014 annual meeting of the International Legal Technology Association (ILTA); and
• “Good, Bad, Ugly” – report on a new survey that points out the prevalence of sloppy security practices in the legal industry.

Law Technology News provides timely information and insight into the latest technologies, products, and services available for the legal marketplace, as well as analysis and commentary from industry experts and senior law firm and corporate counsel decision makers. It is distributed to more than 40,000 selected subscribers and is available online at Law Technology News is published by ALM.


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