Press Release

ALM’s Law Journal Press Introduces New Book to Help Corporate Executives Protect Brands from Counterfeiting and Piracy

ALM’s Law Journal Press Introduces New Book to Help Corporate Executives Protect Brands from Counterfeiting and Piracy

NEW YORK – October 31, 2013 – ALM’s Law Journal Press, a leading publisher of print and digital publications for legal and business professionals, has published Protecting the Brand: Counterfeiting and Gray Markets, a new book written by three experts in intellectual property security that serves as a teaching tool on strategies to guard against the stealing of commercial secrets.

The authors use real-life examples to illustrate what actually happens when unscrupulous competitors interfere with legitimate business. They show how various state and federal statutes, including the Lanham Act and various criminal statutes, can be used to fight those who cheat their way into the market. New concepts, such as cybersquatting, are discussed and explained, and there is coverage of international remedies that can be employed when the appropriate occasion arises. They also suggest a variety of internal procedures that businesses can put in place to protect themselves against theft.

In a single volume packed with useful information, authors Peter Hlavnicka, Ryan Drimalla and Anthony M. Keats help corporate executives and legal counsel fully understand the expanse of challenges associated with protecting corporate assets against what amounts to intellectual piracy.

Specific topics include:

• Problems caused by counterfeit and gray market goods
• Specific industry case studies
• Pro-active internal procedures to combat counterfeiting
• Using the Lanham Act to combat gray and counterfeit goods
• Trademark infringement and dilution
• Copyright piracy enforcement and recent developments
• Issues relating to websites and cybersquatting
• International remedies available to corporate executives

A detailed table of contents, as well as ordering information for this and other Law Journal Press publications, is available

Law Journal Press, a division of ALM, publishes more than 150 books, in print and in digital online and mobile formats, on a broad range of legal and business topics. Written by leading lawyers and experts and updated regularly, Law Journal Press editions offer definitive and timely information, insightful analysis and practitioner-oriented guidance for the legal profession.

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