ALM Rolls Out 18 Redesigned Websites for Regional and National Publications
Complete overhaul of online properties results in sleek new look, inspired by months of market research and user engagement surveys
NEW YORK – January 15, 2013 – ALM, the leading provider of news and business information to the legal and real estate industries, today launched completely redesigned websites for 18 of the company’s legal publications nationwide.
“As part of our aggressive efforts to become a ‘digital first’ publisher, we invested substantial resources over the past year to determine how our online properties could better support ALM’s mission to deliver news, data, analysis and insights to our audience of legal professionals,” said Jeffrey S. Litvack, chief digital officer at ALM. “We’re excited to unveil a fresh new look for our publication websites that will deepen reader engagement through a more satisfying reading experience and layout.”
Litvack noted that the new design is sleeker, more graphically rich, and faster than the current experience. Additionally, advertising units will be more natural and better integrated in the overall reading experience.
In the process of redesigning the websites, the company relied on a combination of in-depth market research, focus groups and detailed interactive surveys in order to determine the best possible design elements and site functionality requirements. The key features built into the redesigned sites include:
- easier navigation to find content;
- richer graphic images;
- responsive design for tablet viewing;
- improved social sharing capabilities; and
- improved site searching.
The new designs are also an integral part of furthering ALM’s digital membership program (launched earlier this year). All 18 publication sites will now have a consistent and uniform look and feel thereby allowing a reader to more seamlessly navigate from one award-winning ALM publication to another.
The 18 publications included in today’s rollout are: The American Lawyer; The Asian Lawyer; Connecticut Law Tribune; Corporate Counsel; Daily Business Review; Daily Report; Delaware Business Court Insider; Delaware Law Weekly; Law Technology News; The Legal Intelligencer; Legal Times; Litigation Daily; The National Law Journal; New Jersey Law Journal; New York Law Journal; The Recorder; Supreme Court Brief; and Texas Lawyer.
The launch of the redesigned sites caps off a busy year of activity for ALM’s digital products team, during which the company aggressively transitioned into a “digital first” publisher. Specific digital product introductions included mobile-optimized newsletters, new mobile websites and free mobile apps for smartphones and tablets. In August, ALM rolled out a new digital membership offering for legal professionals, providing free access to five news articles every 30 days from ALM’s awarding winning legal publications, as well as discounts to ALM products and services, and complimentary access to ALM’s news alerts and newsletters.
ALM, an information and intelligence company, provides customers with critical news, data, analysis, marketing solutions and events to successfully manage the business of business. ALM serves a community of over 6 million business professionals seeking to discover, connect and compete in highly complex industries. Please visit www.alm.com for more information, and visit www.alm.com/events/ to learn about our upcoming events. Please follow us on Twitter at @ALMGlobal_.