ALM Relaunches Legal Brand Websites Powered by Law.com
Innovative deployment of single, interconnected CMS for legal brands enhances overall experience for users, sponsors and advertisers
New York, NY – Oct. 23, 2017— ALM today announced the launch of a new platform that unites ALM’s 18 legal brands under the common “law.com” URL. Following the company’s Global Newsroom launch in 2016, this scalable infrastructure is the next step in ALM’s digital evolution – providing a platform for rapid execution of innovation going forward.
The new Law.com platform takes an audience-first approach to existing content and connects ALM’s legal communities beyond one brand. This allows for ALM’s trusted brands to maintain their individual identity that readers are familiar with while allowing users to seamlessly explore and ultimately engage across ALM’s legal publication network. The platform allows for more synergy between brands with easier access to content that matters for readers and a sharper focus on message alignment with contextually relevant topics for advertisers.
“This is a significant milestone in our transformation journey – the evolution of the platform upon which our ALM network of legal publications resides,” said Jay Kirsch, President of Media at ALM. “Having a single, unified CMS and platform will allow ALM to substantially reduce its technical debt – ultimately that will translate into improved time-to-market with new features and innovations.”
Readers will be able to access content by topics, areas of law and industries from across ALM’s various legal publications, receive alerts for each, preview suggested or relevant content and learn more about ALM’s other sister brands. The experiences these enhancements deliver provide richer opportunities for advertisers to reach targeted audiences.
“We have a new way for advertisers to reach the legal communities we’ve built, while achieving tighter alignment of their brands and messaging with our trusted content,” said Richard Caruso, Vice President & General Manager of Legal Media. “On this new platform, advertisers can continue to buy based on a specific legal publication brand and its audience, and now will have the option to reach target audiences across all of our legal brands through an exclusive topic-ownership model, in a way that no other media company can deliver.”
ALM’s legal international brands, Legal Week and China Law & Practice will be added to the Law.com platform within early 2018. ALM’s other publications in benefits, consulting, financial services, property and casualty insurance, and real estate will be updated to ALM’s new CMS platform in early 2018.
For more information and to see the relaunch of ALM’s legal brand websites, visit: www.law.com.
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