ALM Launches Early Morning Digital Newsletter, Arming Readers with News They Need to Jump-Start Each Day
Mobile ‘Morning Minute’ Delivers the Most Important Industry News in the Easiest Way & Shortest Amount of Time
New York, NY—October 19, 2016—Continuing ALM’s mission to provide customers with critical news, data and analysis on the right platforms, in the right format and at the right time, ALM has launched a new digital product to enhance engagement with audiences. “Morning Minute” is a daily, early morning mobile newsletter providing readers with the most important news they need from across ALM’s legal brands and portals to make intelligent business decisions during the day ahead.
Readers can sign up to receive the “Morning Minute” here: http://at.alm.com/morningminute.
The “Morning Minute” will enable ALM to better engage with, and package content and intelligence for, its increasingly mobile readership. Mobile media consumption already accounts for 60% of all Internet traffic in the U.S., according to Dazeinfo, which predicts that nearly 90% of all Internet traffic will come from smartphones by 2021.
“For our audiences, when it comes to staying ahead of the competition and on top of trends in today’s digital information age, every second counts,” said Bill Carter, CEO of ALM. “The ‘Morning Minute’ quickly prepares professionals to fully leverage our latest content and intelligence to make smart business decisions as soon as they start their day. This offering is guided by the same digital-first strategy at the heart of our global newsroom, which emphasizes presenting cross-industry content and intelligence in ways that enable readers to garner the maximum benefit for their businesses in the least amount of time.”
The “Morning Minute,” delivered every weekday between 6 a.m. and 8 a.m. ET, is now available for subscribers to ALM’s Law.com legal content portal, which includes contributions from across ALM’s legal brands. ALM content portals serving the consulting, financial, insurance and real estate channels will offer the “Morning Minute” for readers in the coming months.
The newsletter is designed to enable readers to get what they need from a quick read, but also log in to read the full stories if desired. The “Morning Minute” organizes the most important daily headlines and story summaries for legal professionals by breaking them down into three content categories:
- “What You Need to Know,” which provides a look at ALM’s enterprise and exclusive legal content, covering breaking news and essential stories of the day for the legal industry.
- “While You Were Sleeping,” which includes updates from ALM reporters across the globe, including Europe and Asia, about overnight developments.
- “What You Said,” a section featuring insights and opinions from professionals across the legal community.
“In order to strengthen engagement with our readers, we are proactively introducing products that are tailored to their shifting media consumption preferences and habits,” said Molly Miller, Chief Content Officer of ALM. “We will continue to roll out digital offerings that further simplify the way our readers experience—and leverage—the journalism and insights produced by our global team of experts.”
ALM, an information and intelligence company, provides customers with critical news, data, analysis, marketing solutions and events to successfully manage the business of business. ALM serves a community of over 6 million business professionals seeking to discover, connect and compete in highly complex industries. Please visit www.alm.com for more information, and visit www.alm.com/events/ to learn about our upcoming events. Please follow us on Twitter at @ALMMedia.