Press Release

ALM Launches BenefitsPRO Suite of Resources

Realignment of Employee Benefits Product Portfolio, Announced during 2016 Benefits Selling Expo, will Create a Consistent Experience for Customers

New York, NY—April 19, 2016—ALM has launched the new BenefitsPRO suite of resources for benefits professionals. BenefitsPRO, the branded content engine delivering all the critical resources benefits professionals need at every point in their career arc, now offers a consistent branded experience across every available platform, including website, magazine, face-to-face and digital events and online information services.

“Our single, unified brand identity and digital content hub will make it easier for all of our core audiences—employee benefits brokers, retirement advisors and benefits managers—to seamlessly discover critical information, connect to their peers and compete more effectively in their industries,” said Tamara Patterson, Employee Benefits Group Publisher at ALM. “This is another step in our ongoing company-wide initiative to better serve customers through a greater emphasis on both digital-first content and cross-platform integration.”

The BenefitsPRO brand launch was announced today following the presentation of the Broker of the Year Awards at the 2016 Benefits Selling Expo at The Diplomat Hotel in Hollywood, FL. Reed Smith, Senior Vice President, Employee Benefits Practice Leader at CoBiz Insurance in Denver, received the 2016 Broker of the Year Award, one of the industry’s most prestigious awards recognizing brokers and consultants who have influenced the industry in a positive way. Smith’s unique career path and focus on consumer-driven healthcare and technology make him a perfect example of the broker of tomorrow. Broker of the Year finalists include:

• Bradley Davis, Partner at Wraith, Scarlett & Randolph Insurance Services, California
• Nathaniel Garfield, Vice President, Director of Employee Benefits at APFS Rochester, New York
• Fred Garfield, Senior Vice President at The Horton Group, Illinois
• Sallie Giblin, Executive Vice President at Lockton Insurance Brokers, LLC, California

All Broker of the Year finalists are featured in the April 2016 issue of Benefits Selling magazine. Broker of the Year winner Reed Smith will be featured in the May 2016 issue. Visit for more information.

To provide a more consistent experience for benefits professionals when they seek to discover industry information and analysis or connect to professionals to help move their business forward, Benefits Selling magazine has been renamed BenefitsPRO magazine and Benefits Selling Expo has been renamed BenefitsPRO Broker Expo. The first issue of the rebranded BenefitsPRO magazine will be published in June 2016. The magazine will continue to be published in print on a monthly basis, with digital content available on the BenefitsPRO website at While its name remains unchanged, the BenefitsPRO website has a fresh new look with the same critical industry news, analysis, research, sales tactics and exclusive resources that benefits professionals depend on to compete at every level of their careers.

“When our readers and customers see the new BenefitsPRO logo on our website, eNewsletters, magazine, events and social media channels, they will know that it is the same great content they have come to rely on,” said Paul Wilson, Editor-In-Chief of BenefitsPRO. “We remain committed to providing our audiences with the latest news and analysis, and will continue to be the go-to resource for benefits industry information.”

About ALM

ALM is the most trusted media, information and intelligence company supporting both the practice of and business of professionals in the legal, insurance, commercial real estate and financial services industries. ALM delivers leading data, intelligence, insights, events and audiences essential for growing businesses globally to over 7 million professionals. Please visit for more information, and visit to learn about our upcoming events. Please follow us on Twitter at @ALMGlobal_.