ALM Announces ALM Fusion
Editorial, Technology, and Marketing Expertise Combine to Deliver Results
New York, NY – May 9, 2018 — ALM today announced the release of ALM Fusion, a new marketing solution designed to help its advertising clients build their brand affinity, engage clients through content and influence the buying cycle.
ALM Fusion is a comprehensive program that elevates client messages and drives stronger brand affinity with key thought leadership topics to support increased engagement from prospective clients through their buyers’ journeys.
“ALM Fusion is a solution built on our core foundation – the valuable professional audiences ALM has developed through our publications’ exceptional journalism over many years,” said Jay Kirsch, President of Media at ALM. “Our unique value is based on the notion that a coalescence of technology, editorial authority and marketing expertise will produce a differentiated solution that delivers real results for our clients.”
The marketing solution starts with a community already engaged in a relevant topic. ALM then provides a series of communications in which the weight and focus gradually shifts from editorial content to client-specific content. Concurrently the messaging migrates from broad topic awareness to increasingly client-specific content appropriate for the various stages in the buyer’s journey.
“The perfect blend of technology and human capital is leveraged to deliver ALM Fusion,” said Carol Eversen, Chief Marketing Officer at ALM. “We spoke with clients during the process of creating ALM Fusion. They were clear about the value they will receive from tapping into ALM’s editorial insights, working with an audience development expert assigned to their account, and leveraging our technology to deliver an engaged audience.”
To inquire about ALM Fusion, email [email protected].
ALM is the most trusted media, information and intelligence company supporting both the practice of and business of professionals in the legal, insurance, commercial real estate and financial services industries. ALM delivers leading data, intelligence, insights, events and audiences essential for growing businesses globally to over 7 million professionals. Please visit www.alm.com for more information, and visit www.alm.com/events/ to learn about our upcoming events. Please follow us on Twitter at @ALMGlobal_.