Beckie joined ALM in 2014. Prior to joining ALM, she worked within the Kantar Group of companies for seven years at Millward Brown, TNS and Kantar Operations. In her most recent role as Director of Research Design and Management at Millward Brown in Norwalk, Conn., she led a research team through full-scale project executions, directed operational efficiencies and best practices for key strategic accounts, and executed highly complex custom and tracking research.
Earlier, Beckie was a Manager of Global Project Management at Kantar Operations in Fairfield, Conn., where she was responsible for managing global project management staff, as well as executing several high-profile global market research studies. Prior to joining the Kantar Group, she was a senior project director at Ipsos-Novaction, where she managed and fielded both international and domestic marketing research studies. She was accountable for designing questionnaires and overseeing field agencies, vendors and analytical staff in order to produce data results that were used in the sales forecasting of new products or product restages.
Beckie held project management roles at Welch Foods Inc. and The First Years Inc. prior to joining Ipsos.
Throughout her career, Beckie has supported clients within the consumer packaged goods, financial and pharmaceutical industries both quantitatively and qualitatively. She has executed several different methodologies, including brand equity, segmentation and conjoint studies domestically and internationally, as well as managing operations teams and outside vendors.
Beckie has a B.S. in Business Administration with a concentration in Marketing and an MBA from Alfred University.