TOP's goal is to make it easier to take advantage of ALM's penetration into the legal marketplace by offering a package of solutions designed to achieve your marketing goals.
ALM's TOP program provides advertisers with flexible, integrated marketing packages across all of ALM's legal print, online, event and research properties. TOP can help marketers customize and combine print and online advertising, sponsorship and in-person opportunities as well as industry research and intelligence.
Examples
A law firm targeting potential IP clients combined print advertising in ALM's Corporate Counsel and IP Law & Business magazines with sponsorship of an IP-related event, online white papers and advertorials on Law.com.
A major software manufacturer integrated print ads in The American Lawyer and Law Firm Inc. with custom events including speakers from the manufacturer's organization, online banners on Law.com and the Law.com newswire, and access to the ALM Research Online market data.
To learn more about TOP and all of ALM's products and services, please contact Kevin Iredell, Director of Marketing, at (212) 545-6170.
