October 31, 2016
ALM Expands Senior Leadership Team, Organization Focused on Customers and Transformation
Carol Eversen Joins ALM as Chief Marketing Officer, and Jay Kirsch Joins as President of Media
New York, NY—October 31, 2016— ALM has appointed Jay Kirsch as President of Media and Carol Eversen as Chief Marketing Officer to support the company’s growth goals and digital transformation.
In this new role, Mr. Kirsch will be responsible for developing and leading the strategy for all media brands. He will partner with cross-functional ALM teams to launch new content and marketing solutions designed to meet the needs of customers and advertisers across the industries ALM serves.
Ms. Eversen will be responsible for leading ALM’s integrated marketing team to set marketing strategy and execute on business growth initiatives.
“As we continue to execute our digital transformation, we need leaders who can define our strategy for building highly engaged communities and ensure cross-vertical collaboration,” said Bill Carter, CEO of ALM. “Carol and Jay’s specialized skillsets and strong backgrounds in scaling businesses to win in the digital marketplace make them the ideal leaders to bring our teams together and take ALM to the next level of growth while meeting the needs of customers across the complex industries we serve.”
Mr. Kirsch has a strong background in digital media, sales, technology, and scaling media businesses to win in digital. He previously worked with companies such as QVC, The Dallas Morning News and Philadelphia Media News to develop digital product strategies. Mr. Kirsch was also President of AOL’s Business, Automotive and Technology group where he led digital brands such as TechCrunch, Engadget, Autoblog and Daily Finance.
Ms. Eversen’s background includes sales, marketing and P&L management expertise developed through a series of leadership positions at AT&T, MasterCard and LexisNexis. Her recent focus has been in the advertising and marketing technology sector, leading client services, brand development, business-to-business marketing, and consumer marketing organizations.
ALM, an information and intelligence company, provides customers with critical news, data, analysis, marketing solutions and events to successfully manage the business of business.
Customers use ALM solutions to discover new ideas and approaches for solving business challenges, connect to the right professionals and peers to create relationships that move business forward, and compete to win through access to data, analytics and insight. ALM serves a community of over 6 million business professionals seeking to discover, connect and compete in highly complex industries. Please visit www.alm.com for more information, and visit www.alm.com/events/ to learn about our upcoming events. Please follow us on Twitter at @ALMMedia.