The American Lawyer is the indispensable, unparalleled source of trusted legal news and insights for the professional legal community. With over 100 editorial awards and a monthly readership of nearly 90,000*; The American Lawyer continues to be the leader in dynamic reporting, signature rankings and vital statistics.
Law firms’ business affairs. Ground-breaking cases and deals. Management columns and technology reviews. Not only does The American Lawyer inspire and inform a thriving, captive audience—our publications influence our readers’ view of the current legal landscape. Our highly anticipated coverage of signature rankings serves as the standard by which the nation’s elite lawyers measure themselves and their peers; this exclusive data provides vital statistics on a wide range of topics, from law firm financials to associate satisfaction. When you partner with The American Lawyer, you establish your company or firm’s industry leadership.
*BPA Worldwide Circulation Statement June 2012; 2011 Subscriber Study The American Lawyer, Erdos & Morgan
Guaranteed Reports on Your Ad's Impact
We believe that it’s crucial to offer insight on your ad’s impact.
That’s why The American Lawyer offers complimentary ad testing by Ad-Q® Studies in select print issues.
World-Class Coverage of Breaking Legal News, Every Day
Featuring outstanding online content, comprehensive insights, and compelling streaming videos, AmericanLawyer.com is the authoritative daily news source for serious legal professionals.
Average Monthly Page Views*
Average Unique Visitors Per Month*
*Omniture Site Catalyst: Data as of July 2013; Sailthru: Data as of September 2013; Readership equals the product of audited circulation times pass-along rate +1 for the subscriber
Reach 18,000** Engaged Decision Makers With One Email
Amplify your message with effective, co-branded emails by partnering with The American Lawyer brand. Co-branded emails promote your message exclusively and are delivered to our proprietary list of 18,000** loyal legal and business professionals.
**Internal Records and Analysis
Interact with Legal Leaders and Decision Makers
Greatly valued and appreciated by the target audience, webinars are outstanding vehicles to generate thought leadership and qualified leads.
- Sponsor Created Webinars are a paramount opportunity to co-brand with the esteemed The American Lawyer name. Created and driven by the sponsor, The American Lawyer will pair the sponsor’s content and marketing with a targeted list of our illustrious audience.
- Editorially Driven Webinars are a distinctly unique chance to partner with one of The American Lawyer’s editorial experts, as well as the The American Lawyer brand. Your message is aligned with compelling content derived from select editorial features in print or online and delivered by an esteemed, well-known writer from our editorial team.
Drive It Home Digitally
Increasingly popular, the exact replica of the print magazine in digital format is optimized and fully searchable. Active links in each page increase exposure and interactivity, driving traffic to your website. Your digital web ad not only speaks to your brand, it communicates that your firm or company is on the cutting edge of technology and intelligence.
Leverage Your Impact: Anytime, Anywhere.
The most powerful readers are always on the go; engage them with our specially formatted, highly optimized platform. The American Lawyer’s mobile website provides high-impact ad positions that give you the opportunity for instant connection with the nation’s influential legal players.